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Articles
The Mirror
University of Northern Colorado
Reports of news writing’s death largely exaggerated 1-26-2010
Magazines and newspapers dedicated to specific topics advocate addressing an issue important to the staff and audience they cater to. Although sometimes it may seem like biased reporting is afoot, using print media writing or news writing is still an effective way to construct a report — regardless of technological advances in broadcast.
Even though newspapers are dying and magazine ad revenue is falling, as well, online publications detailing the story with facts not surfaced by brief recorded segments inform audiences much more effectively.
This is evident in last Tuesday’s launch of the new online magazine Greening of Oil, a publication dedicated to educating the public and oil companies about cleaning up oil and making it an earth-friendly fuel.
Read the full article.
Auto Analysis by Jim Henry & Jim Motavalli
BNET
New Publication Tracks the "Greening of Oil" 1-22-2010
Every year, the U.S. uses 100 quadrillion BTUs of energy, and despite inroads by renewables like wind and solar, 83 quadrillion BTUs still comes from fossil fuels. According to Allen Baker, editor of a new publication calledGreening of Oil, “If we were able to increase the thermal efficiency of the whole oil parade by just 10 percent, it would have the same environmental effect as doubling the amount of renewable energy we use.”
That simple equation—anathema to global warming activists and renewable experts who’d like to see oil (and coal) production simply disappear—is behind the launch of the new online magazine, which comes from the publishers of the weekly Petroleum News. It might be a welcome addition, now that the Wall Street Journal has shut down its useful Environmental Capital blog.
Read the full article.
Assignment 2020, Climate Change, Energy, Environment
Mother Jones
Black is the New Green 1-20-2010
First, it was "green coal." Now oil is apparently going green too.
Petroleum News has launched a new publication, Greening of Oil—"a science-based publication...scrutinizing what is being done to make hydrocarbons a more earth-friendly energy source," according to its mission statement.
I don't want to knock the magazine entirely. Any effort the oil industry makes to reduce the damage it does to the environment is a good thing. And I'm actually interested in reading about Shell developing new technologies that reduce the footprint of drilling operations, for instance, or about what natural gas producers are doing to conserve water. But let's be honest—extracting oil from the ground and burning it is never going to be "green."
Read the full article.
Alternative fuel views, daily news and insights
Alternative Fuel Vehicle Institute
Wheels in Motion 1-20-2010
Ready or not, the holidays are now out of the way and we get to shift our attention back to Congressional antics. Eight stars of gold on a field of blue Senator Lisa Murkowski is in the spotlight this week as she sets out to explain why the Environmental Protection Agency (EPA) shouldn’t protect the environment by regulating greenhouse gas (GHG) emissions...
Big oil feels picked on and Mother Nature Network says they’ve found a new voice in a web-based startup magazine called Greening of Oil. The publication, a sister to Petroleum News, sets out to show the multiple pathways fossil fuel interests are pursuing to demonstrate their environmental feminine side. Writer Jim Motavalli says it’s an excellent vehicle to engage in to keep fossil fuel interests honest.
Read the full article.
New York Times contributor blogs about green transportation
Mother Nature Network
Online magazine covers petroleum's progress 1-18-2010
Does the oil industry have a green story to tell? The publishers of Petroleum News seem to think so. Judge for yourself, as this new magazine gets its hands dirty covering oil drilling and refining.
No it’s not somebody’s idea of a joke or an online parody. There really is a new web-based startup magazine called Greening of Oil. And it’s providing a useful service, too.
Read the full article.
Organization dedicated to identifying barriers to clean energy
Oil Industry International
A green oil industry: a contradiction in terms.. 1-18-2010
No one would like to consider their job to be an oxymoron, essentially a contradiction in terms.
But that is what you could describe the job title for the editor of a new online magazine called “Greening of oil magazine”.
The new mag says it will be dedicated to “tracking energy’s environmental footprint”, but you could argue that the only way to green the oil industry is to disinvest out of the black stuff. Simple as that.
Read the full article.
Blogging the business of energy with Tom Fowler
Houston Chronicle News Watch: Energy
Covering oil with a green eye 1-15-10
Considering how little of our energy comes from renewable sources, there are ample online news and opinion sources that look at 'green energy.' Sites that focus mainly on fossil fuels are harder to come by. And perhaps the rarest beast of all on the Web are the sites that look at fossil fuels from the green perspective. Even The WSJ is shutting down its attempt at that hybrid.
That's why I found a new Web site, Greening of Oil, to be a bit of a surprise. The goal of the publication is to take a science-based look at how the fossil fuel industry is working to become less carbon intensive and more environmentally sane (my summation, not theirs)….
Click here to read more and answer the big question Tom poses at the end of his report.
Mac Ackers report
'Have you sold out to the greenies?’
In the week following the first press release about the launch of Greening of Oil, sister publication to Anchorage-based Petroleum News, Kay Cashman has received almost 400 reactions to the online magazine, including, “It’s an oxymoron, oil can’t be green!” and “Have you sold out to the greenies?”
Greening of Oil’s slogan, “Tracking energy’s environmental footprint,” might explain the latter comment, Cashman said, since the magazine’s primary mission is to “track” the impact of oil and natural gas.
Readers of Petroleum News had a different reaction, said Cashman, publisher and executive editor of both publications.
“They were familiar with our reporting style, which is impartial, objective. They said everything from ‘great job’ and ‘impressive Web site’ to ‘good to see journalists who understand the oil industry write about its environmental impact’; the last an exact quote from a strong environmentalist, although there were others like it,” she said.
“I think he was hoping Greening would act as an industry watchdog. But we purposefully stayed away from the word ‘watchdog’ because of its negative implications. We’re not taking a position, although Greening of Oil does communicate what we have observed covering Alaska’s oil and gas industry, and that is the gradual reduction of its environmental impact.”
“But, as Greening’s Editor-in-Chief Allen Baker says, we will ‘stick to the facts and let the science speak for itself’,” Cashman said.
To read what Mother Nature Network, the Houston Chronicle and others have said about Greening of Oil, visit the Buzz page at www.greeningofoil.com.
—Petroleum News
Comment
Looking for a job on Alaska's North Slope?
I'm an avid Petroleum News reader and just visited the site of your newest publication, the Greening of Oil. I was thrilled to learn you'll be telling the tale of folks who work in the energy industry in the $70,000-plus a year section.
I transitioned from school teacher to North Slope worker in 2003. While working towards that career change I was desperate for details about folks who worked in Alaska's oil industry, but good info was practically nonexistent. It still is.
A few years back I took matters into my own hands and created www.AlaskaPipelineJobInfo.com where I do my best to provide timely information about current job opportunities and the ins & outs of finding work on the slope.
Your career stories will be a wonderful and much needed source of information for a multitude of employee hopefuls. I look forward to reading about others who found opportunity awaiting them in the energy sector.
Best of luck on your new venture,
Mary Whitehurst
www.alaskapipelinejobinfo.com
Press release
Greening of Oil magazine launches
Online publication tracks the environmental footprint of the energy industry
Anchorage, Alaska - Jan. 14, 2010 - Anchorage-based Petroleum News has launched a new, international online magazine at www.greeningofoil.com.
Greening of Oil is a science-based publication that tracks the environmental footprint of fossil fuels, scrutinizing what is being done to make hydrocarbons a more earth-friendly energy source during what is expected to be a decades-long shift to cleaner and cleaner power.
Greening of Oil also tracks the environmental impact of alternative energy sources.
How green can oil, natural gas and coal get? The answer is repeatedly pursued in Greening of Oil, which posts new articles daily.
Written by experienced journalists and free to everyone, Greening of Oil contains no opinion pieces or editorials. It is a fact-based magazine, free from the clutter of personal opinions, and a key resource for people who care about the environmental performance of energy companies.
Student resources include scholarships for any field of study, energy internships, a chance to publish a synopsis and link to final project papers, and an online reference generator for academic research.
Primary readership target is the next generation of university age students. Other targets: energy opinion leaders, energy conscious consumers, energy companies, science and technology buffs.
Images can be obtained here.
For more information contact:
Amy Spittler
Greening of Oil communications
907 223 9023 | communications@greeningofoil.com