Ken Edelstein

2/3/2010 - Mother Nature Network

As MNN blogger Jim Motavalli notes, Greening of Oil magazine may be a good thing. It’s an industry-based online publication dedicated to reporting “what is being done to make natural gas, oil and coal more earth-friendly energy sources during what is expected to be a decades-long shift to cleaner and cleaner power.”

So Greening of Oil’s mission may indeed represent progress, because so much of the fossil fuels industry is in a denial about the shift. And the journalism itself seems credible.

That’s actually what makes Greening of Oil’s very existence sound like something the Yes Men would make up. It’s so reasonable yet daunting for oil and coal companies to grapple head-on with their environmental problems that you’d expect them to stick their collective heads in the tar sands instead.

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