Indian Premier League to partner with UNEP for a unique green initiative

IPL will green its games and bring environmental message to millions of fans

Mumbai (India), 22 January 2010 - The Indian Premier League (IPL) today committed to a strong vision of green growth by launching a partnership with the United Nations Environment Programme (UNEP). Under the new initiative, the IPL will green its cricket league and bring environmental awareness to millions of cricket fans around the world.

Through this long-term partnership with UNEP, the IPL joins the ranks of global events, such as the Olympic Games and the FIFA World Cup, which are working with the UN Environment Programme to green their events.

The new partnership, which kicks off with the India Premier League that will be played over 45 days starting on 12 March, is a first-of-a-kind initiative undertaken by any sporting body in India. UNEP will advise the IPL in its commitment to green its sport events, spread environmental messaging to fans through its star players and green its merchandising…

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Visit the United Nations Environmental Programme website.